RESEARCH: HOW BRANDS PROFILE AUDIENCES

I started looking at different brands ways in which they target specific audiences. For example big, famous brands such as Sky, NME and Capital FM Radio Station make audience profiles/selections showcasing the type of person they aim to attract. They build an individual profile of a person, such as in the NME reader profile, look at statistics related to their brand such as the which gender mainly reads their magazine.



 

NME target audience

By looking at the statistics showcased in the reader profile, NME have a higher percentage of men reading their magazine compared to women. Using this statistic, NME have built a profile of the type of man they attract/or aim to attract:

• a man who is aspirational such as wanting to buy a car, a man who enjoys going NME festivals and socialises with his friends with a soft drink or Jack Daniels
• a man who wears high street brands such as H&M but also buys Fred Perry and K-Swiss meaning they are sporty or athletic
• a man who lives a fast paced lifestyle in need of quick, 'pick me up' style snacks such as Snickers
• a man with disposable income who buys NME magazines, listens to music and takes photographs on their SLR camera.  

 

From looking at Sky's target audience, they claim that they reach a huge variety of audiences. Every single Sky box available is open to different audiences. For example, the Mosaic Lifestyle package is open to those living in Upper Floor Living and Elderly needs.

 

Sky target audience

 

Capital FM reaches 7.3 million people every single week. Capital FM claim that audiences tune into the radio station for the music and the brands lifestyle; the majority tune into the radio station in the morning breakfast news.

 

Capital 95.80 FM target audience