In order to successfully plan my audience profile (reaching it to my target audience) I need to know who my specific audience is. I will acknowledge relevant aspects of my audience including age, gender, ethnicity and social class to suit my film opening. I need to know what their media needs are so I can produce a product that they will want to purchase. I will also need to know how to reach my specific target audience in order to market my film opening to them. Therefore I will show how my research has impacted my planning.
Firstly, I investigated how brands target specific audience suited to their product or service, for example I researched CAPITAL FM Radio Station, SKY and NME (as shown in my previous post). I did this in preparation for creating my own audience profile for my AS Foundation Production.
In order to distribute my film, I will be developing marketing schemes, for example attracting my target audience through a Facebook page, Twitter page/feed, film website, Instagram page and a film poster, known as a P&A. I will also work out the genre of my film opening relating this decision to my target audiences’ needs. For example, deciding on the reasons why they would want to watch my film, what makes our film different from other films (of our genre) on the market and how will my film appeal to the viewing ‘needs’ of my target audience.
I started making notes about what my target audience for A Question of Identity was like:
Age group: 18+
Gender: male and female
They are likely to watch TV programmes such as Jonathan Creek, CSI, Dexter, Wallander, Beck and The Bridge.
They are likey to see at the cinema: The Taking of Pelham trilogy, Sin City, The Dark Knight Rises, The Hunger Games, Twilight and The Girl With The Dragon Tattoo.
In their leisure time, they will visit:watch videos on YouTube, download movies, eat at Wagamama, drink soft drinks such as Pepsi and Cola, drink coffee at Starbucks; eat fast food at Burger King, Five Guys.
By clothes at: TopShop, ASOS, Ebay, White Stuff, New Look
Media usage consists of: iPhone or Blackberry for internet on the move; Use an Apple Macbook for internet shopping, research and emailing, FaceBook and Skype for connecting to friends
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