Due to my film trailer being a small scale, independent production it is far less likely for it to be exhibited at the cinema; bypassing traditional cinema release or having simultaneous release, as Netflix did with Beasts of the Nation. Smaller, independent productions use a range of media platforms, such as official Instagrampages, official Twitter pages, official Facebook pages and an independently made and managed website to raise awareness of the production. These platforms then provide their target audience with the means to view the film streaming it via YouTube, Vimeo or hyperlinking the audience to a page where they can buy individual copies of the production. Ben Wheatley’s ground-breaking A Field in England, released simultaneouslyacross a range of platforms (free-to-air TV, video-on-demand, DVD, cinemas) “enabling viewers to decide how, where and when to view the film”. I intend on following this trend when releasing my film's trailer in the cinema, on YouTube, Vimeo and social media platforms, allowing my target audience to view my film trailer both at home, on the move or at the cinema. Kermode advocates that this trend is going be continued into the future. Ultimately this creates synergy between parts of a film, like mine, package of interconnecting social media platforms; available on both computers, smartphones and iPads. Viewing productions on different pieces of hardware is a common choice for audiences as viewing productions at the cinema is cost prohibitive and time consuming compared to a quick, high definition computer, smartphone or iPads screen; in turn giving 21st Century audiences' this option presents them with choice.
Below I answered the question above as a Yudu presentation. Yudu is a multi-media electronic presentational tool that allows me to upload Word Documents and transform them into eye-catching, vibrant and attractive slideshows.
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