RESEARCH: VISUAL HIEARCHY IN POSTER DESIGN

Below is an Piktochart on the Visual Hierarchy in poster design. Visual Hierarchy in poster design focusses on the psychological viewing of the human eye when recognising what it observes - how the brain processes text and computes it. Piktochart is an extremely useful tool as it has allowed me easily and efficiently create a variety of different charts including photographs, drawings, hyperlinks, videos and information.

In my Piktochart I will show a study of visual hierarchy and the minds perception in advertising designs and the importance of developing visual paths when designing an advertisement, such as a film poster. I relate my research and findings to my film poster visual hierarchy, for example describing the theories in relation to the codes and conventions of film posters. Researching this will allow me to have a better understanding of visual hierarchy when I produce my film trailers poster, in turn making it look professional. I will also explore the theory behind visual hierarchy, and how the principles can be used to put these concepts/theories into practice. I have also embedded a YouTube videos on my Piktochart explaining what Visual Hierarchy is. 

I will take these Visual Hierarchy layouts into consideration when making my own film poster for my film trailer project - A Question Of Identity. I will make key information such as the films title, key graphic such as a photo of the main character (Sydney or Aaron in my case) stand out and eye-catching by following the Z pattern layout or Zig-Zag pattern. As a result of this the poster I produce, thanks to the influence of completing research of how professionals produce film posters that successfully attract and address audiences to watch films as well as researching different psychological theories such as the Gutenberg diagram, Z pattern layout, Golden Triangle pattern, Zig-Zag pattern and F pattern, will successfully attract and address my target audience.

HERE is a link to a blog post about how the research I completed when finding who my target audience for my film trailer were. I focussed on how other brands target their specific audience in turn successfully attracting and addressing them to buy or view their product. 

HERE is a link to a blog post on my target audience for my film trailer - including my audience profile. 

HERE is a link to a blog post I wrote on the BFI Audience Exit Polls. 

HERE is a link to a blog post on Maslow's Theory that helped me decide who my specific audience were when planning my audience profile.