In class we viewed the film trailer for a new, upcoming film due to be released in December 2015 called Bridge of Spies (Steven Spielberg, 2015), starring Tom Hanks. We noticed how complex a film trailer (or professional trailer) is to make and how many shots were used throughout the film. We counted a total of 110 shots used including a variety of establishing shots, close up shots, mid shots and tracking shots - used to convey the storyline and codes and conventions.
By viewing professional film trailers, such as the one above, I have a clearer understanding of how professional film trailers look like and how much effort goes into making a professional trailer attracting and addressing audiences. It allows me to have a better understanding of how I make my film trailer look professional, like Bridge of Spies.
Whilst I was reading The Guardian Newspaper I came across a film poster for Bridge of Spies. This is part of the P&A campaign for the film attracting and addressing audiences. After researching the Visual Hierarchy of Poster Design - click HERE to find my blog post - and completing 3 poster analysis' ( I am working on 3 more) for Black Swan HERE, One Day HERE, Stoker HERE, I have a clear understanding of how I will layout my film poster and what visual reading design I will use such as the Z shape (viewing the poster from left to right in a Z shape) or a F pattern ( viewing the poster in a shape of an F going back to the starting point on the left hand side).
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| Bridge of Spies P&A I found in The Guardian newspaper |
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