I have made a SlideShare on the purpose and successes of an integrated marketing campaign (Poster and Advertising campaign) for a film, like my own (my film trailer would be part of the P&A campaign). Completing research such as this allows me to have a better understanding behind the purpose, methods and successes of distributing a film - allowing me to know how to make my film trailer, film poster and film magazine front cover successful in attracting and addressing my target audience.
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