Below is a selection of media marketing words that will help me describe
and analyse a film magazine front cover (part of the films Poster and Advertising campign). This is especially useful when I analyse
a selection of film magazine front covers, from magazines such as Empire or Total Film.
GLOSSARY
Cover lines :
Information about major articles given on the front page of a magazine.
Left-side third: A
lot of important information designed to attract potential readers is placed in
the left-hand side vertical third of the front cover page. This is in case the
magazine is displayed in a horizontal shelving system rather than a vertical
one.
Masthead: The title
of the magazine or newspaper. It is usually placed at the top of the front cover
for display purposes.
Puff: Words or
phrases on the cover of a magazine used to boost status.
Plug: Information
about the contents of a magazine or newspaper given on the front cover.
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