Below is the example I asked them to comment on - taken on my iPhone.
Ellen Scott(18 years old): "That's cool".
Eliza Tracey (18 years old): "I love the fact you have filmed it in both daylight and night - it's really eye-catching".
I also showed members of my family the time-lapse clip and asked for feedback. The people I asked in my family don't use social media platforms so noted their responses.
Olivia Jenkins (45 years old): "I love the fast paced energy of the clip! It is eye-catching, professional looking and atmospheric - it makes me want to come to London more often!"
Pheona Thomas (43 years old): "Since you have told me about the storyline of your film(trailer), I know that London is a key focus....and even character - I think this is a unique idea! I love it when the clip transitions into the night making the river Thames light up from the boats and buildings lights - this grabs my attention!"
Vanessa Gadsby (47 years old): "I love watching Scandi-Noir crime programmes including The Bridge and Wallander. This clip reminded me of the opening of The Bridge - I can see that you have researched effective atmospheric features of trailers and film/television opening credits".
HERE is a link a blog post on the research I independently completed on the Scandi-Noir genre.
Angela Surma (50 years old): "I love the time lapse effect! It's really effective as it creates a fast paced, quick and energetic feel; suitable to the London scene! Well done Kate and your group!".
From receiving feedback from a diverse range of people of different ages (18 years old to 50 years old), I have a clearer understanding of what only my target audience and other audiences enjoy about shots of my film trailer. I also have a clearer idea of what I have to continue to produce, further attracting and addressing my target audience effectively creating a buzz pre-release.
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