WELCOME MODERATOR!

KATE BRADFORD 

CANDIDATE NUMBER 1208

CLAREMONT FAN COURT SCHOOL 64680

I worked with Demi Collins 1290, Sophie Bennett 1289 and Marcus Couling 1291. 

I hope you enjoy my blog, which contains my work on my G324 Advanced Portfolio. 

I chose Brief 2: construction of a film trailer for "A Question of Identity" including two ancillary products promoting the film: a film magazine front cover and a film poster. 

My evaluation questions are above. 

 

My research, planning and construction process for my main product (my film trailer) is below.

 

My research, planning, construction and evaluation process for my two ancillary products is above in: MY FILM POSTER and MY FILM MAGAZINE COVER.  

FINAL FILM TRAILER - A QUESTION OF IDENTITY

FINAL FILM MAGAZINE FRONT COVER - A QUESTION OF IDENTITY

FINAL FILM POSTER - A QUESTION OF IDENTITY

FEEDBACK: FILM MAGAZINE FRONT COVER BACKGROUND COLOUR

I asked for feedback on my film magazine front cover. I asked my focus group to give me feedback on: the BACKGROUND COLOUR. I thought this would be an appropriate question to ask as the negative space takes up a fair amount of the poster, being eye-catching and dominant for the audience; being one of the key features attracting and addressing them. 

Making a positive impact on the audience (getting them buy the magazine) and attracting and addressing them is my main aim in attracting them to watch my film – increasing revenue. 

Asking for feedback will allow me to have a better understanding on what my audience likes and dislikes (to improve my work and equally my film trailer groups work - making sure my ancillary products work well together in attracting and addressing audiences); allowing me to have a high chance of producing a successful film magazine front cover that attracts and addresses my audience.

FEEDBACK: FILM MAGAZINE FRONT COVER LAYOUT

I asked on feedback on my film magazine front cover. I asked my audience to give me feedback on my cover lines and font used in: the COVER LAYOUT. I thought this would be an appropriate question to ask as cover lines take up most of the front cover and are extremely visible to audiences. Making a positive impact on the audience (getting them buy the magazine) and attracting and addressing them is my main aim in attracting them to watch my film – increasing revenue. 

Asking for feedback will allow me to have a better understanding on what my audience likes and dislikes (to improve our shots); allowing me to have a high chance of producing a successful film magazine front cover that attracts and addresses my audience.

FEEDBACK: FILM MAGAZINE FRONT COVER PUFF

I asked on feedback on my film magazine front cover. I asked my audience to give me feedback on my cover lines and font used in: the COLOUR OF FONT USED IN PUFF. I thought this would be an appropriate question to ask as cover lines take up most of the front cover and are extremely visible to audiences. Making a positive impact on the audience (getting them buy the magazine) and attracting and addressing them is my main aim in attracting them to watch my film – increasing revenue. 

Asking for feedback will allow me to have a better understanding on what my audience likes and dislikes (to improve our shots); allowing me to have a high chance of producing a successful film magazine front cover that attracts and addresses my audience.

FEEDBACK: FILM MAGAZINE FRONT COVER - FONT COLOUR OF FILMS TITLE

I asked on feedback on my film magazine front cover. I asked my audience to give me feedback on my cover lines and font used in: the FILMS TITLE FONT COLOUR. I thought this would be an appropriate question to ask as cover lines take up most of the front cover and are extremely visible to audiences. Making a positive impact on the audience (getting them buy the magazine) and attracting and addressing them is my main aim in attracting them to watch my film – increasing revenue. 

Asking for feedback will allow me to have a better understanding on what my audience likes and dislikes (to improve our shots); allowing me to have a high chance of producing a successful film magazine front cover that attracts and addresses my audience.

FEEDBACK: FILM MAGAZINE FRONT COVER FONT AND COVER LINES

I asked on Twitter for feedback on my film magazine front cover. I asked my audience to give me feedback on my cover lines and font used. I thought this would be an appropriate question to ask as cover lines take up most of the front cover and are extremely visible to audiences. Making a positive impact on the audience (getting them buy the magazine) and attracting and addressing them is my main aim in attracting them to watch my film – increasing revenue.

Asking for feedback will allow me to have a better understanding on what my audience likes and dislikes (to improve our shots); allowing me to have a high chance of producing a successful film magazine front cover that attracts and addresses my audience.

As of yet, I haven't had any feedback given on social media platforms, however Pearl Brown, 60, Surrey who doesn't have Instagram or Twitter commented saying "I love the etched out effect on the protagonists face – it suits the thriller and action genre! I am attracted to the cover lines as it mentions 'UK's new star from The Unhinging' - I watched this (your AS film opening) and loved it! I want to see more and which new star is in this trailer!”.

MY FILM TRAILERS QR CODE

 

I have made a QR code for my film trailer poster (as seen above). I made this on a QR Code generator.

HERE is a link to a blog post I wrote on the planning of my film trailer poster. 

HERE is a link to a blog post I wrote on the purpose of having a QR code and how I will effectively use it to attract and address my target audience.

I uploaded a screenshot of the QR code onto my film trailer Instagram page - attracting and addressing audiences to view the film trailer quickly and easily by using a QR scanner on their phone. They would then be attracted and addressed to view the film at the exhibition stages.

QR Code generator

My post on QR Codes

CONSTRUCTION: EDITING A QUESTION OF IDENTITY FILM MAGAZINE FRONT COVER

Below is a SlideShare presentation on the editing of my magazine front cover for A Question of Identity. 

HERE is a link to a blog post I wrote on independently completing a mini-case study on the Scandi Noir genre - this was a key influence of the planning and editing of my poster. 

HERE is a link to a blog post I wrote on independently completing a film shoot in Aberporth, West Wales on metaphorical weather, similar to those used in Scandi Noir genre texts. 

CONSTRUCTION: FILMING A QUESTION OF IDENTITY FILM MAGAZINE FRONT COVER





I took the photographs that I am going to use in my film magazine front cover for A Question of Identity at school. Since I planned what I was going to shoot before hand and made a call sheet, I found that I was organised and efficient during filming to experiment with different shots. I had considered using the school dark room, however I realised that my images, especially the extreme close up of Aarons face and the extreme close up of Sydney's side profile (as seen below), wouldn't be dark, mysterious and haunting due to two reasons. Firstly, the flash on the camera would completely wash out and brighten the characters faces going against my original intentions for the poster and the dark, sinister and haunting genre of my film. Secondly, the dark room would make my photos too dark and less visible without the flash. Therefore I made sure I picked my locations carefully fitting my vision.

The extreme close up shots of Aaron and Sydney taken in the tunnel

 



I took this photograph above that I will have as a sky background around my main character, Aaron, who will be placed in the centre of the poster creating a commanding, powerful and authoritative  feel  attracting and addressing my audience. This will create an eerie, dark, haunting and sinister atmosphere; suited to my film trailers action and thriller genre. I found inspiration for using the sky background when completing individual research of the Scandi Noir genre - HERE is a link to a mini case study I made researching the Scandi Noir genre and HERE is a link to a blog post on my individual research and photos taken on the beach in Aberporth, West Wales.



PLANNING: A QUESTION OF IDENTITY FILM MAGAZINE FRONT COVER

Before planning my film magazine front cover design for my film A Question of Identity, I decided that it would be appropriate to gain some understanding on how Adobe Indesign works. Although I am planning on using Adobe Photoshop to make my film magazine front cover, I thought it would be appropriate to have a go at using Indesign as professionals use this programme to make posters and film magazine front covers for Poster and Advertising campaigns distributing information on movies pre release. I think using Adobe Photoshop will allow my film magazine front cover to look professional, slick and eye-catching; successfully attracting and addressing my target audience to come and view my film at the exhibition stages.

HERE is a link to a blog post I wrote on using Adobe Indesign at the stage when I was making my film poster - the skills I learned are still applicable to when making my film magazine front cover.

After completing the first step of planning, as described above, I then started to research different film magazine front covers. I felt by doing this I would gain appropriate inspiration for my own film magazine front cover.

I firstly started to deconstruct professional film magazine front covers, looking at the codes and conventions of movie posters that successfully attract and address audiences' to come and view the advertised film at the cinema.

HERE is a link to a blog post on the deconstruction of Empire film magazine front cover.

HERE is a link to a blog post on the deconstruction of Total Film film magazine front cover.

HERE is a link to a blog post on the deconstruction of The Hollywood Reporter film magazine front cover.

From deconstructing these film magazine front covers I then had a clear idea on what I knew was appropriate in clearly conveying the codes and conventions of film posters, in turn successfully attracting and addressing my target audience.

Below are the three film magazine front covers I analysed - Empire, Total Film and The Hollywood Reporter (all equally successful film magazine companies):

I like the extreme close up of the main character in each film magazine front cover as it influences authority, a commanding presence and power due to the main focus (character) using direct eye contact to catch the audiences' attention. The film magazines  above have mainly have either direct eye contact or eye-catching facial features which attract and address the audience. I want to do this with my film magazine front cover. I will be putting the main protagonist Aaron on the front below the Masthead and the Overline so he is the main focus of the cover; reinforcing himself as a principal character in my film trailer and making it evident to the audience.

I will have a sky background around the main character Aaron - matching my film poster creating continuity. This will create an eerie, dark, haunting and sinister atmosphere; suited to my film trailers action and thriller genre. I found inspiration for using the sky background when completing individual research of the Scandi Noir genre - HERE is a link to a mini case study I made researching the Scandi Noir genre and HERE is a link to a blog post on my individual research and photos taken on the beach in Aberporth, West Wales. I will have the film magazines title in red, matching the Empire title so it looks professional, as well as have an eye-catching white font for the Puffs, Cover Lines and Plugs, so they will stand out against the black, dark and sinister background; further attracting and addressing audiences.

My group and I will have Top Film as our film magazine title. We decided that if we all have the same title on each of our own film magazine front covers but different features such as Puffs, Cover Lines and Plugs we will create continuity between all of our ancillary projects - making them match together since they are all endorsing the same product, our film trailer for A Question of Identity. We came to an agreement in class and further agreed upon it on our group WhatsApp group chat.

WhatsApp group chat

My film magazine front cover plan

PLANNING: CALL SHEET #13 - TAKING PHOTOGRAPHS FOR MY FILM MAGAZINE FRONT COVER

I was set the task to organise the call sheets throughout our filming and construction process. I have typed up the Call Sheets including the date of the shoot, location (with a map to help people know the route to travel to the location), crew to be attending the shoot with contact details, equipment used further promoting people to remember to bring the camera, tripod and lights home from the Media Studies studios as well as props and costume to wear. By completing a call sheet this will make myself and my group organised for future shoots so we don't miss deadlines.

This is a Call Sheet for a session taking photographs for my A Question of Identity film poster and film magazine front cover. I took photos on the same day as Call Sheet #11.

THE DIVERGENT SERIES ALLEGIANT

Recently I was watching a daily 'vlog' made by Casey Neistat on YouTube and a 'pop up' advert appeared on my screen for The Divergent Series: Allegiant which is released on 10th March 2016. Like the Snapchat advertisement (I wrote a blog post HERE about it), this 'pop up' advert attracts and addresses fans/future fans of The Divergent Series to watch the indented film trailer located at the top of the page, influencing members of the public to either research or click on the 'WATCH TRAILER' button at the bottom of the page - further influencing them to follow the films progress on social media platforms such as Twitter, Instagram and Facebook having made a judgement. It entices viewers to 'Escape The World You Know' and watch the film trailer instead of carrying on viewing the text you were previously watching.

I was influenced to 'escape the work (I) knew' and watched the trailer indented in the advertisement. I then tracked down the films social media pages and started following the film on Instagram and Twitter using the indented hashtag on the bottom right hand section of the trailer 'screen'. I will now be tracking the progress of the film from filming/construction stages to the British premiere tomorrow.

I have made the collage below of the #Allegiant film tag on social media platforms on PicMonkey.

I made the collage of the advertisement I found on YouTube on my phone on Pizap. Pizap, like PicMonkey, is an extremely useful tool as it allows me to upload, edit and transform photos I have taken on my phone or downloaded from the internet into eye-catching, unique and colourful collages.

Due to this method of advertising being so successful in attracting and addressing audiences attention to view the film or film related information, I have uploaded a screenshot of my film trailers hashtag (#aquestionofidentity) to attract and address my target audience in tracking the progress of the film on numerous social media platforms including Instagram, Facebook and Twitter.

FEEDBACK: MY FILM POSTER

I made the presentation below, focusing on the feedback I was given on the process of successfully making my final film poster for A Question of Identity, on Keynote on my iMac. 

RESEARCH: SOCIAL MEDIA TRAILER PAGE

Since completing research of professional 2016 film trailer including Allegiant, Pride and Prejudice and Zombies, The 5th Wave, I have collected a variety of different screenshots of the page concluding the film trailers. The page includes links for official social media platforms for the film including Facebook, Twitter, Instagram and the new and popular platform Snapchat, the official film hashtag allowing fans to tag information on social media platforms relevant to the film pre and after release building a buzz and interconnecting with other fans globally (and to be used to follow official information released by the official distributers), release date, films official website, official distributors, official production company, official film studio and platforms the film will be released in such as IMAX 3D or 2D.

Snapchat is a relatively new social media platform having only been founded in 2011 by Evan Spiegel. Snapchat was used by Allegiant to attract and address audiences. I added the films Snapchat to my Snapchat account and followed the buzz of the film created by not only Allegiant distributors but also fans of the show; interconnecting all fans globally further expanding the buzz pre release being able to follow the process of filming behind scenes to the premier exhibitions around the globe.

We were inspired by Allegiant's SnapChat link we decided to make a social media page at the end. I uploaded a photo onto Instagram asking whether it would be good idea to make a SnapChat link. I am awaiting feedback. I interconnected it with Twitter to expand the audience I am gaining feedback from. 

Asking for feedback on Instagram of our social media page

I have made below a collage using PicMonkey of the new, upcoming social media trailer page - a common feature in 2016 having been gradually used since the end of 2015.

Prior to 2015/2016 official trailers used to end with the official industry information such as the production company, the release date, production company name, cast and crew and the platforms the film will be released in - excluding social media platforms. A reason for there not being social media platforms is that social media platforms weren't largely used until recently with distributors only using social media platforms such as Snapchat until 2015 to attract and address audiences.

This is the information I intend on putting at the end of my film. I will put this before the social media page, commonly used in 2016 - using professional standard information will make my film trailer look professional, slick and equipped with the correct industry information successfully attracting and addressing an audience creating a buzz.

I have made a collage below using Photo Collage  showing the old page featured at the end of film trailers, commonly used prior to late 2015.