RESEARCH: SOCIAL MEDIA TRAILER PAGE

Since completing research of professional 2016 film trailer including Allegiant, Pride and Prejudice and Zombies, The 5th Wave, I have collected a variety of different screenshots of the page concluding the film trailers. The page includes links for official social media platforms for the film including Facebook, Twitter, Instagram and the new and popular platform Snapchat, the official film hashtag allowing fans to tag information on social media platforms relevant to the film pre and after release building a buzz and interconnecting with other fans globally (and to be used to follow official information released by the official distributers), release date, films official website, official distributors, official production company, official film studio and platforms the film will be released in such as IMAX 3D or 2D.

Snapchat is a relatively new social media platform having only been founded in 2011 by Evan Spiegel. Snapchat was used by Allegiant to attract and address audiences. I added the films Snapchat to my Snapchat account and followed the buzz of the film created by not only Allegiant distributors but also fans of the show; interconnecting all fans globally further expanding the buzz pre release being able to follow the process of filming behind scenes to the premier exhibitions around the globe.

We were inspired by Allegiant's SnapChat link we decided to make a social media page at the end. I uploaded a photo onto Instagram asking whether it would be good idea to make a SnapChat link. I am awaiting feedback. I interconnected it with Twitter to expand the audience I am gaining feedback from. 

Asking for feedback on Instagram of our social media page

I have made below a collage using PicMonkey of the new, upcoming social media trailer page - a common feature in 2016 having been gradually used since the end of 2015.

Prior to 2015/2016 official trailers used to end with the official industry information such as the production company, the release date, production company name, cast and crew and the platforms the film will be released in - excluding social media platforms. A reason for there not being social media platforms is that social media platforms weren't largely used until recently with distributors only using social media platforms such as Snapchat until 2015 to attract and address audiences.

This is the information I intend on putting at the end of my film. I will put this before the social media page, commonly used in 2016 - using professional standard information will make my film trailer look professional, slick and equipped with the correct industry information successfully attracting and addressing an audience creating a buzz.

I have made a collage below using Photo Collage  showing the old page featured at the end of film trailers, commonly used prior to late 2015.