PLANNING: A QUESTION OF IDENTITY POSTER

Before planning my poster design for my film A Question of Identity, I decided that it would be appropriate to gain some understanding on how Adobe Indesign works. I am planning on using Adobe Indesign to make my film poster as professionals use this programme to make posters for Poster and Advertising campaigns distributing information on movies pre release. I think using this programme will allow my poster to look professional, slick and eye-catching; successfully attracting and addressing my target audience to come and view my film at the exhibition stages.

HERE is a link to a blog post I wrote on using Adobe Indesign.

After completing the first step of planning, as described above, I then started to research different movie posters of the same genre as my film as well as films that have similar storylines and characters. I felt by doing this I would gain appropriate inspiration for my own poster.

I firstly started to deconstruct professional movie posters, looking at the codes and conventions of movie posters that successfully attract and address audiences' to come and view the advertised film at the cinema.

HERE is a link to a blog post on the deconstruction of Stoker movie poster.

HERE is a link to a blog post on the deconstruction of One Day movie poster.

HERE is a link to a blog post on the deconstruction of Black Swan movie poster.

From deconstructing these movie posters I then had a clear idea on what I knew was appropriate in clearly conveying the codes and conventions of film posters, in turn successfully attracting and addressing my target audience.

Two movie posters that had the most influence on my own movie poster was Stoker and Black Swan:

I made the poster collage above on PicMonkey.

I like the extreme close up of the protagonist in each film poster as it influences authority, a commanding presence and power due to the main character using direct eye contact to catch the audiences' attention. The posters above direct eye contact influences suspense and jeopardy due to their dark, mysterious and questionable story-lines. I will be putting the main protagonist Aaron behind the title text (HERE is a link to the blog post I learned how to do this) so his eyes are looking directly at the audience, as seen in the professional posters above.

I will have a sky background at the top section of the poster behind the slogan on the top left hand side and the portrait image of Sydney on the top right hand side. This will create an eerie, dark, haunting and sinister atmosphere; suited to my film trailers action and thriller genre. I found inspiration for using the sky background when completing individual research of the Scandi Noir genre - HERE is a link to a mini case study I made researching the Scandi Noir genre and HERE is a link to a blog post on my individual research and photos taken on the beach in Aberporth, West Wales.

Sky background behind the slogan and protagonist on the right hand side

Main plan of my intended poster for A Question of Identity

Aaron's eyes will be seen through the title text

I will be putting the relevant film industry information such as the credits at the bottom, actors/actresses names, exhibition date, slogan, 3D and IMAX 3D information, social media platform bugs, film website and QR code.