FEEDBACK: MY FILM POSTER

I made the presentation below, focusing on the feedback I was given on the process of successfully making my final film poster for A Question of Identity, on Keynote on my iMac. 

RESEARCH: SOCIAL MEDIA TRAILER PAGE

Since completing research of professional 2016 film trailer including Allegiant, Pride and Prejudice and Zombies, The 5th Wave, I have collected a variety of different screenshots of the page concluding the film trailers. The page includes links for official social media platforms for the film including Facebook, Twitter, Instagram and the new and popular platform Snapchat, the official film hashtag allowing fans to tag information on social media platforms relevant to the film pre and after release building a buzz and interconnecting with other fans globally (and to be used to follow official information released by the official distributers), release date, films official website, official distributors, official production company, official film studio and platforms the film will be released in such as IMAX 3D or 2D.

Snapchat is a relatively new social media platform having only been founded in 2011 by Evan Spiegel. Snapchat was used by Allegiant to attract and address audiences. I added the films Snapchat to my Snapchat account and followed the buzz of the film created by not only Allegiant distributors but also fans of the show; interconnecting all fans globally further expanding the buzz pre release being able to follow the process of filming behind scenes to the premier exhibitions around the globe.

We were inspired by Allegiant's SnapChat link we decided to make a social media page at the end. I uploaded a photo onto Instagram asking whether it would be good idea to make a SnapChat link. I am awaiting feedback. I interconnected it with Twitter to expand the audience I am gaining feedback from. 

Asking for feedback on Instagram of our social media page

I have made below a collage using PicMonkey of the new, upcoming social media trailer page - a common feature in 2016 having been gradually used since the end of 2015.

Prior to 2015/2016 official trailers used to end with the official industry information such as the production company, the release date, production company name, cast and crew and the platforms the film will be released in - excluding social media platforms. A reason for there not being social media platforms is that social media platforms weren't largely used until recently with distributors only using social media platforms such as Snapchat until 2015 to attract and address audiences.

This is the information I intend on putting at the end of my film. I will put this before the social media page, commonly used in 2016 - using professional standard information will make my film trailer look professional, slick and equipped with the correct industry information successfully attracting and addressing an audience creating a buzz.

I have made a collage below using Photo Collage  showing the old page featured at the end of film trailers, commonly used prior to late 2015.

FEEDBACK: FUZEL

I am planning on using Fuzel to create photo collages of images and illustrations in the future.

Fuzel is an extremely useful new technology as it allows me to make numerous photo collages of my film trailers progress so far which I can upload both on my blog and my film trailers social media platforms. This will build up a buzz pre release of my film trailer and allow prospective fans to view the planning, construction, editing and exhibition stages of my film trailer; immersing fans in film related information.

I have made a 2 Fuzel collages: a photo collage and a moving photo collage (with music) of the progress so far of my film trailer project.

Below is the process of making the collage and the final collage. I uploaded these Fuzel collages onto Instagram to attract and address the attention of my audience (and social media users) in sharing their opinions and thoughts on the progress of my film trailer, building up a buzz pre release.

Step 1 - I selected the photos I intended on using for the collage and uploaded them into the 'template' section of the app to select different collage formats and styles.



Step 2 - I then selected my chosen template with the main aim of selecting an eye-catching and unique format so my target audience will notice the post on their news feed, successfully attracting and addressing the attention of my audience.



Step 3 - I chose my template and adjusted the opacity using 'effects' to brighten the lighting of the images making my collage eye-catching, noticeable and fun attracting and addressing my target audience.



Step 4 - I then uploaded it onto Instagram to gain feedback globally from social media users and my target audience allowing me to improve my work.



I then made a moving image collage of the progress of my film trailer using Fuzel. I uploaded this onto my media Twitter page to build a buzz pre release of my film trailer.

FEEDBACK: BALCONY SCENE

I asked for feedback from my focus group on the balcony scene in my film trailer. I asked them how much they thought the antagonist was commanding, powerful and authoritative.  Making a positive impact on the audience and fulfilling the genre codes and conventions of a thriller action film will attract and address them increasing revenue. 

Asking for feedback will allow me to have a better understanding on what my audience likes and dislikes (to improve our shots); allowing me to have a high chance of producing a successful film trailer that attracts and addresses my audience.

QR CODE

I am intending on making a QR code (Quick Response code) to put on my film poster.

HERE is a link to a blog post on planning my film poster.

My QR code will be personally customised so it leads to my film's trailer (final product). I will have this QR code on each of my social media platforms: Instagram, Facebook, Twitter and my films website. Consumers/audiences will be able to scan their iPhone or smart phone camera on top of the personalised QR code quickly, efficiently and easily using the app that is either downloadable or permanently on their phone. Having this convention on my poster will attract and address not only my target audience but a wide, variety of people who may not be able to access my films social media platforms; they can receive related information using the code that will add to the buzz of the films distribution creating a new trend. I have been part of the QR code trend on film posters when I used my iPhone to scan a code on the Indiana Jones: The Kingdom of the Crystal Skull, from there I was able to access relative information such as social media platforms and the films trailer. The films distributors successfully attracted and addressed my attention and allowed me to join a new revolutionary trend. The distributors also the code on the Wii game allowing consumers of the technology to scan their smart phones on the screen or Wii game packaging and view a variety of different material related to the film including the movie trailer; attracting and addressing a wider audience that are interested in not only the film industry but also the gaming industry.

Indiana Jones Wii QR Code

CONSTRUCTION: EDITING A QUESTION OF IDENTITY POSTER

Below is a Emaze presentation of editing stages of my A Question of Identity poster. 

Please note that this presentation showing the editing of my poster excludes the making and editing of the QR code on the poster. I have left a space on the bottom right-hand side of the poster for the QR code. A QR code allows fans to scan, using their smart phone or iPhone, a code located on a film poster (or other product including a airplane ticket or tube ticket) and be led to information related to the primary product, for example my QR code would lead to my film trailer for A Question of Identity. I will add my personalized QR code once my film trailer is complete. 

The red box marks where I will put my QR code

This is what my poster could potentially look like with a QR code on it (this QR code is a mock up, not my official QR code for my film trailer)

HERE is link to a blog post I wrote on the making of QR Codes. 

HERE is a link to a blog post I wrote on independently completing a mini-case study on the Scandi Noir genre - this was a key influence of the planning and editing of my poster. 

HERE is a link to a blog post I wrote on independently completing a film shoot in Aberporth, West Wales on metaphorical weather, similar to those used in Scandi Noir genre texts. 

CONSTRUCTION: FILMING A QUESTION OF IDENTITY POSTER





I took the photographs that I am going to use in my film poster for A Question of Identity at school. Since I planned what I was going to shoot before hand and made a call sheet, I found that I was organised and efficient during filming to experiment with different shots. I had considered using the school dark room, however I realised that my images, especially the extreme close up of Aarons face and the extreme close up of Sydney's side profile (as seen below), wouldn't be dark, mysterious and haunting due to two reasons. Firstly, the flash on the camera would completely wash out and brighten the characters faces going against my original intentions for the poster and the dark, sinister and haunting genre of my film. Secondly, the dark room would make my photos too dark and less visible without the flash. Therefore I made sure I picked my locations carefully fitting my vision.

The extreme close up shots of Aaron and Sydney taken in the tunnel

 



I took this photograph above that I will have as a sky background at the top section of the poster behind the slogan on the top left hand side and the portrait image of Sydney on the top right hand side. This will create an eerie, dark, haunting and sinister atmosphere; suited to my film trailers action and thriller genre. I found inspiration for using the sky background when completing individual research of the Scandi Noir genre - HERE is a link to a mini case study I made researching the Scandi Noir genre and HERE is a link to a blog post on my individual research and photos taken on the beach in Aberporth, West Wales.



PLANNING: A QUESTION OF IDENTITY POSTER

Before planning my poster design for my film A Question of Identity, I decided that it would be appropriate to gain some understanding on how Adobe Indesign works. I am planning on using Adobe Indesign to make my film poster as professionals use this programme to make posters for Poster and Advertising campaigns distributing information on movies pre release. I think using this programme will allow my poster to look professional, slick and eye-catching; successfully attracting and addressing my target audience to come and view my film at the exhibition stages.

HERE is a link to a blog post I wrote on using Adobe Indesign.

After completing the first step of planning, as described above, I then started to research different movie posters of the same genre as my film as well as films that have similar storylines and characters. I felt by doing this I would gain appropriate inspiration for my own poster.

I firstly started to deconstruct professional movie posters, looking at the codes and conventions of movie posters that successfully attract and address audiences' to come and view the advertised film at the cinema.

HERE is a link to a blog post on the deconstruction of Stoker movie poster.

HERE is a link to a blog post on the deconstruction of One Day movie poster.

HERE is a link to a blog post on the deconstruction of Black Swan movie poster.

From deconstructing these movie posters I then had a clear idea on what I knew was appropriate in clearly conveying the codes and conventions of film posters, in turn successfully attracting and addressing my target audience.

Two movie posters that had the most influence on my own movie poster was Stoker and Black Swan:

I made the poster collage above on PicMonkey.

I like the extreme close up of the protagonist in each film poster as it influences authority, a commanding presence and power due to the main character using direct eye contact to catch the audiences' attention. The posters above direct eye contact influences suspense and jeopardy due to their dark, mysterious and questionable story-lines. I will be putting the main protagonist Aaron behind the title text (HERE is a link to the blog post I learned how to do this) so his eyes are looking directly at the audience, as seen in the professional posters above.

I will have a sky background at the top section of the poster behind the slogan on the top left hand side and the portrait image of Sydney on the top right hand side. This will create an eerie, dark, haunting and sinister atmosphere; suited to my film trailers action and thriller genre. I found inspiration for using the sky background when completing individual research of the Scandi Noir genre - HERE is a link to a mini case study I made researching the Scandi Noir genre and HERE is a link to a blog post on my individual research and photos taken on the beach in Aberporth, West Wales.

Sky background behind the slogan and protagonist on the right hand side

Main plan of my intended poster for A Question of Identity

Aaron's eyes will be seen through the title text

I will be putting the relevant film industry information such as the credits at the bottom, actors/actresses names, exhibition date, slogan, 3D and IMAX 3D information, social media platform bugs, film website and QR code.